Tide Washing Detergent - La Proprete Absolut!

Wonderful & charming poster for Tide cleaning detergent created in 1960. This original "Tide – La Propreté Absolue!" poster showcases the iconic detergent brand through a bold and colourful French-language advertising campaign. Featuring clean, eye-catching graphics and the instantly recognisable Tide logo with a woman holding a large iconic Tide box. 

This extra-large and very rare poster is in fantastic condition with great colour. 

Framing Options

Framed posters come with a timeless made to measure custom frame available in black, white or natural oak colour. Each frame is made from high quality solid oak and the artwork is available to be framed with or without a surrounding white mount to make the poster stand out even more. Our frames are custom built to order in our UK workshop, and so we work to 7-14 working days lead time for dispatch. Please note that due to their custom nature, frames are non-refundable with the exception of if they are damaged or incorrect. The frame size is the size of the poster plus an additional 70mm on each side if including a mount.

Unframed posters are shipped to the UK next day courier delivery free of charge. Framed posters can take up to 14 working days for dispatch for the frame to be built and poster to be framed. Frames are packaged and securely padded in a purpose built reinforced cardboard box. Unframed posters are packaged and securely padded in a purpose built reinforced cardboard tube.

International shipping for unframed posters is £25 . International shipping for framed posters is a charge of £125 as a flat rate up to US One-Sheet (27 x 40”) size

All of our original posters are 100% guaranteed authentic from the time of release, we do not sell reproductions. All posters are sold with our guarantee of authenticity, you can find more information here.