Learn About Posters

Learn About Posters

A practical home for everything we know about collecting, sizing, framing, conserving and valuing original vintage posters.

Original posters are our passion. The more time you spend around them, the more there is to learn: why one poster was folded and another rolled, why the same film can have completely different artwork in Britain, France and the United States, why a little restoration can be perfectly acceptable, and why two apparently similar posters can have very different values.

We created the Printed Originals Learning Resource as a practical home for that knowledge. It is for anyone who wants to understand the object behind the image — whether you are buying your first original poster, framing something you already own, researching a piece you have inherited, or have been collecting for years.

There is plenty of terminology in the poster world, but it should not be intimidating. These guides explain the things we look at every day when sourcing, assessing, framing and handling original posters, in straightforward language and with real examples wherever possible.

Our own tastes range widely. We love the colour and craftsmanship of early French lithography, the confidence of Mid-Century Modern graphic design, great travel and advertising art, and the illustrated US One-Sheets of the 1970s and 1980s that made cinema advertising an art form in its own right. The joy of the subject is that there is always another artist, format, country or story to discover.

Guide 01

The Real Thing — Authenticity

What makes a poster genuinely original? Learn how period, format, printing, paper, provenance and known examples work together when assessing authenticity.

Guide 02

Collecting Original Posters

A starting point for building a collection: what to buy, how to choose, how to develop your own taste and why there is no single “right” way to collect.

Guide 03

Poster Sizes & Formats

From US One-Sheets and British Quads to French Grandes, Italian Locandinas and lobby cards: a practical reference to the formats collectors encounter.

Guide 04

Condition & Grading

Understand folds, pinholes, tears, foxing, fading, restoration and the language used to describe the condition of an original poster.

Guide 05

Framing Original Posters

How to frame an original poster without compromising it, including glazing, mounts, backing boards, reversibility and choosing a frame that suits the artwork.

Guide 06

Conservation & Restoration

How original posters can be stored, handled and conserved, when restoration makes sense, and what linen backing actually does.

Guide 07

Poster Valuation

The factors that influence value — authenticity, rarity, title, artist, format, condition, provenance, demand and more — without pretending there is a magic price formula.

Guide 08

Poster Artists

Meet the illustrators, designers and graphic artists behind some of the most memorable poster imagery of the last 130 years.

Guide 09

Poster History

Follow the poster from Belle Époque lithography and the golden age of travel through cinema, Mid-Century design, music and modern cultural advertising.

A Resource That Will Keep Growing

This is not intended to be a finished encyclopaedia. Poster collecting is too broad for that. We will continue adding specialist guides, artist profiles, format explainers and stories from pieces that pass through our hands.

If there is a subject you would like us to cover, or a poster you are trying to understand, get in touch — we are always happy to talk posters.

Ready to Browse?

Explore the Printed Originals collection of authentic original vintage posters.