Collection: ORIGINAL VINTAGE HERVE MORVAN POSTERS

Hervé Morvan brought humour and warmth to French advertising. His posters often rely on a single character, object or visual joke rather than a complicated scene, giving commercial campaigns an immediacy that still works long after the product itself has disappeared.

Working through the post-war decades, Morvan produced advertising and promotional posters across food, drink, transport and consumer brands. This collection brings together original examples of his work, with the client or event, date, format and condition recorded individually wherever known.

For more on how commercial posters fit into the wider history of the medium, see our short history of the poster.